We’re excited to share the next chapter for Alice in the Village.

In 2027, Alice in the Village will open a new location at Broadway at the Beach in Myrtle Beach, South Carolina.

The new store will join our sister concepts, The Cloak and Wand and Alice’s Little Haunted Bookshop, which opened at Broadway at the Beach this summer.

For us, this expansion is especially exciting because it brings three of our Wonderlosity concepts together in one destination, each offering its own immersive world and unique retail experience.

Alice in the Village has always been about creating a place where shopping becomes part of the story, combining Wonderland-inspired retail, whimsical design, and our signature tea experience.

We’re incredibly excited to bring Wonderland to Myrtle Beach and to continue growing the Wonderlosity family of brands.

There is much more to come as we work toward our 2027 opening.

The next chapter is about to get curiouser and curiouser.